How will Google’s updates affect your law firm digital marketing strategy?
Have you already shifted into the mental summer vacation mode? With kids out of school and warm days ahead, you might be thinking about that upcoming trip to the beach, state park camping vacation or...
View ArticleWhy your managing partners need to be on social media
How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response...
View ArticleSocial Skills: 3 social media lessons from the Hobby Lobby decision
Recently, we’ve seen the power of social media to influence the public conversation, this time in the legal arena. Over the past few months, the Supreme Court tackled several hot-button issues,...
View ArticleThe silver lining of writing Chambers submissions
We are in the midst of Chambers rankings season. While I doubt any legal marketers are singing “It’s the most wonderful time of the year,” there is a silver lining to this process.read more
View ArticleWhat legal marketers can learn from Sharknado
The shark is one of the most feared creatures on our planet. To be a shark is to be known as aggressive, powerful and intimidating. We have sharks in our oceans, in our boardrooms, in our courtrooms...
View ArticleWhy you need to shorten your law firm name
My name was given to me by my parents the day I was born. In social settings, when I meet people for the first time, I introduce myself by my first and last name. It identifies me as a unique...
View ArticleHow a genuine apology can avert a law firm crisis
Whoops! The web is all a-twitter with the gaffe the popular period television program “Downton Abbey” recently made.read more
View ArticleCan your law firm brand weather a crisis?
Earlier this year, the entertainment world was abuzz when a video leaked to the media showing Solange Knowles, the sister of megastar Beyoncé, physically attacking Beyoncé’s celebrity husband Jay-Z in...
View ArticleWhatever, USA: My weekend spent in a Budweiser commercial
If you watched NFL Sunday action, you might have seen a commercial promoting a mysterious marketing campaign from Budweiser called “Whatever, USA.” As advertised, the “King of Beers” was going to...
View Article15 strategies to get the most mileage out of law firm content
Two of the most common frustrations I hear from clients involve their struggles to get marketing content from their in-house resources and to have these same resources share content. Everyone is busy,...
View ArticleAm I a mindful communicator?
I think 2014 is going to go down as the Year of the Really Awful Summer. Violence, pain, death and outrage seemed to dominate the news.read more
View ArticleConference ROI: How to make your participation worthwhile
As we say goodbye to summer, many of us are looking forward to the delights of fall: crisp weather, beautiful foliage, football and budgets. Wait. What? Okay, so maybe not many of us are actually...
View ArticleMoving the Cheese: How Apple Pay is a lesson for law firms
Apple’s recent unveiling of the new iPhone models and the Apple Watch was big news for sure. But the bigger news, arguably, is the announcement of Apple Pay– a single-touch, highly secure method of...
View ArticleSocial Media: Smaller and mid-size firms need to catch up
Earlier this year and in partnership with our friends at Jaffe, The Managing Partner Forum conducted the most comprehensive survey to date of law firm managing partners about social media. More than...
View ArticleThe Ebola Debacle: What can law firms learn from the communication breakdown?
I have never visited West Africa, nor do I know anyone who lives there. I am not a health care worker, either. While I don’t have a direct connection to those infected or killed by Ebola, watching and...
View ArticleThe Lawyering Dead
The moans and howls of the undead echo through the mahogany walls of Killem Skinnem & Eatem LLP. Even though they’ve demonstrated an insatiable appetite for human flesh, their hunger has yet to...
View ArticleMid-Size Crisis: How can law firm PR help middle-market firms remain...
Industry observers are increasingly acknowledging and dissecting a verifiable trend that could have a major impact on mid-size law firms – the insourcing of legal services.read more
View ArticleThou Shalt Not Lie: How Jian Ghomeshi broke crisis rule #1
It’s been an awful couple of weeks in Canada. First, two of our military were killed on domestic soil, just for being in uniform. One was run over. Another was shot and killed in an attack on the seat...
View ArticleRankings Overload: Which surveys are right for your firm?
Law firm rankings and surveys are nothing new to legal marketing professionals. We all get inundated with notices about upcoming opportunities on a regular basis, in part because the sheer number of...
View ArticleHonky Talkin’: Does country music hold the key to storytelling for lawyers?
Two weeks ago, the country music world honored and awarded some of the industry’s top artists. Just a few weeks before that, I was in Nashville at the LMASE conference, where we were entertained by an...
View ArticleLet’s Talk Turkey
During this time of year, it’s important to reflect on all for which we have to be thankful. And as a PR and marketing agency, the digital age has given us a lot to appreciate. We give thanks to the...
View ArticleThat’s a Wrap: Ending your year with a strong finish
During the holidays, we all get wrapped up in things that are potential distractions from finishing. Failing to finish is all too common. If you’re an attorney or law firm marketing professional, it’s...
View ArticleUber PR Crisis: What law firms can learn from the startup’s debacle
Here we go again. Uber, the premier ride-share company that is available in more than 200 cities and growing, is unraveling in the headlines after threatening journalists’ – and allegedly all of their...
View ArticleNew Year, New You: The benefits of trying something new
If your law firm marketing or business development plan simply entails crossing out 2014 and adding 2015 to the title, you have a problem. Doing the same thing year after year will generate the same...
View ArticleNailed It or Failed It? 2014 Law firm digital marketing in review
Looking back at the past year, my law firm clients executed some amazing digital marketing strategies that resulted in phenomenal success. While many campaigns were home runs, others failed completely....
View Article
